To make your website a search engine winner, the key is to produce great website content. The trouble for some is that coming up with interesting and thought provoking content week after week can be a challenge, especially if you are time poor and writing is not a strong point.
Aside from hiring a Ghost Writer to write articles for you, we’ve come up with five simple tips to help you consistently create amazing web content for your blog which is thought provoking and will interest your readers.
Make it personable
Inserting a good dose of your personality into your blog posts is a great way to connect with your readers. Writing in your own voice is a pretty good way to reach out to your customers and begin a dialogue. Recently, a client told me that one of their readers had introduced themselves to him at a work convention and commented that they felt like they already knew him thanks to his blog.
KISS – Keep It Simple and Shareable
At Hybrid PR we strive to keep our communication material within the KISS method – Keep It Simple and Shareable. If you stick to this method and produce content that is simple and well structured, your readers will quickly become engaged and appreciative of what you have to say. Leave the jargon and rhetoric for networking events or your weekly staff meeting.
Post as often as you can and keep it consistent
Routine and reliability are qualities most people appreciate so publishing articles regularly and consistently will help you build a following. Your readers will begin to trust that you have new and interesting information which will keep them coming back for more. If you publish and then vanish for long stretches, then chances are your readership will disappear too.
Do your research
Great website content which is meaningful and engaging MUST BE transparent and honest. To gain credibility with your audience and increase your readership, first of all – you must gain their trust. You can do this by checking your facts and researching your topics before publishing your work. Your readers will appreciate your professionalism and return to you as a primary source for industry related information.
Don’t confuse your readers
There have been many a time where I’ve read an article and gotten halfway through then had to stop and wonder what the point of the article is. This is mostly because the article is littered with technical jargon and corporate rhetoric which is confusing and frustrating.
Use the tone and language your audience expects of your profession
If you’re an Electrician and post information about the importance of installing safety switches to your property, then write your piece using the language and tone your audience would expect from an Electrician, not a Politician.
If your writing a consumer based article, a good rule of thumb is to assume that your readership won’t all be trained Electricians so technical details such as how an electrical component connects to a circuit breaker is not necessary…leave this stuff out and stick with the basics…enough said!