Why does your favourite web writer and copy writer take it so seriously? What businesses are hiring writers to define their online strategy?
For businesses to make their mark in the digital revolution and outshine their competitors, website content which has been optimised to deliver better search engine results is becoming increasingly important.
The days of a visually appealing website with flash intro pages are fast becoming numbered. In its place are home pages no bigger than a finger roll on the mouse, littered with keywords and links to capture the attention of search engine robots in hopes of directing web traffic their way.
With technology evolving so quickly and businesses looking for better ways to engage with communities and provide a greater user experience on the web, content begins to work its way into online strategies.
What is content strategy?
Content strategy is the process of planning, developing, implementing and measuring editorial copy or website content.
While it’s not a new concept, it has been undergoing a resurrection of sorts thanks to the digital revolution and businesses small and large are beginning to see the value in having a clearly defined strategy for online content.
How can content strategy help me?
Depending on what your online goals are, whether that is to sell goods, promote a service or simply raise your community profile, a well executed content strategy will increase your website ranking on search engines and help build incoming links which increase your website’s overall online authority.
Content strategy doesn’t have to be complicated; in fact the simpler your strategy, the better.
What are some things I can do to increase website page ranking? read more
Social media has levelled the playing field between small and large businesses. It’s a platform where small businesses can kick major goals against the corporations and win a slice of the pie.
A regular blog or newsletter is a great way to open the lines of communication between your business and its customers. If you don’t have the time or the inclination, then outsourcing to a professional writer is a great avenue. Typically, this type of work is seen as an expense but we want you to start thinking of it as an investment.
But social media is moving and it’s moving damn fast. For most businesses, it’s a matter of hold on tight or risk missing out on the myriad of opportunities the medium offers. For those who don’t have the time to investigate the ins and outs of search engine optimisation and how your site content affects this, the appeal of outsourcing this work is huge. But where do you start?
Producing quality content for your website is beneficial on many levels. If you are regularly posting blogs on your website and sharing through social media channels, chances are your position on the web will improve. Customer loyalty can also be established and SEO results will receive a major boost.
Cross advertising in traditional media such as newspapers as well as publishing content on your website will guarantee your customers (who might be investigating several options) see a credible business who is engaging with their audience and furthering their industry by providing up to date and engaging information.
How much will it cost?
To make your website a search engine winner, the key is to produce great website content. The trouble for some is that coming up with interesting and thought provoking content week after week can be a challenge, especially if you are time poor and writing is not a strong point.
Aside from hiring a Ghost Writer to write articles for you, we’ve come up with five simple tips to help you consistently create amazing web content for your blog which is thought provoking and will interest your readers.
Make it personable
Inserting a good dose of your personality into your blog posts is a great way to connect with your readers. Writing in your own voice is a pretty good way to reach out to your customers and begin a dialogue. Recently, a client told me that one of their readers had introduced themselves to him at a work convention and commented that they felt like they already knew him thanks to his blog.
KISS – Keep It Simple and Shareable
At Hybrid PR we strive to keep our communication material within the KISS method – Keep It Simple and Shareable. If you stick to this method and produce content that is simple and well structured, your readers will quickly become engaged and appreciative of what you have to say. Leave the jargon and rhetoric for networking events or your weekly staff meeting.
HOW TO CREATE AMAZING WEB CONTENT THAT IS RIGHT FOR YOUR AUDIENCE
What makes amazing web content is web copywriter knowledge about how to optimise his content for search engines, while sticking to the topic and educating the audience.
Amazing content is crafted by a skilled web writer who has the ability to persuade, educate and engage a targeted audience with any subject – even difficult ones.
A skilled copywriter knows that search engine robots are programmed to search for key words and are not flattered by unnecessary adjectives and sentences which seem to have no meaning or end in sight.
Wooing your robot is not achieved through amazing pictures or fancy flash graphics either. What will attract the attention of these automated data retrieval programs are key search words and regularly updated website content. This is why the blog is a perfect tool in enhancing web presence.