We’ve been researching Australian websites lately and looking at who is using search engine optimised (SEO) words and tricks to rank their site higher in Google and other popular web search engines. What we’ve noticed is that it’s the smaller businesses struggling with SEO content possibly due to a lack of knowledge and limited resources. On the other hand, the bigger companies are thriving with SEO content, probably because they know how to use social media. With small businesses providing the lion’s share of employment opportunities in Australia, they could certainly use the benefits and recognition better search engine results bring.
While hiring a content writer might not be in your budget, we think the benefits far out way the cost and believe your marketing budget should definitely allow for an online strategy.
In previous posts, we’ve covered a range of website related topics about the importance of great homepage content, how to create amazing web content, how to grow your online readership and asked, what is content strategy? To make your website better for search engines, we’ve come up with 5 ways which will help you ‘do-it-yourself’.