PR. THEN AND NOW
A friend of mine shared this pearl of wisdom on Instagram and I wanted to share it with you. Thanks Zora from Zora Artis Consulting and Inkhouse for sharing.
THE TOP 100 WORDS IN PUBLIC RELATIONS TODAY
Whether you are a student searching for your first public relations job, a seasoned Publicist or Public Affairs professional deeply involved in the “it profession”, you’re probably guilty of using some or all of the following words which we think are the most heavily used in PR Industry today.
While the top 100 are not necessarily made up of “annoying buzzwords”, a lot of them will be to some readers and with “innovation”, “thinking outside the box” and “sustainability” topping the #badbuzzword list, we’d love to hear what words you think are insufferable so we can begin coining new ones.
HOW TO WRITE WINNING AWARD SUBMISSIONS. OUR CHECKLIST FOR WRITING A SUCCESSFUL AWARD SUBMISSION
HOW TO WRITE WINNING AWARD SUBMISSIONS. OUR CHECKLIST FOR WRITING A SUCCESSFUL AWARD SUBMISSION
Industry awards are great – winning an award is even better. Improving your status and confirming that your business is a relevant player in its field are some of the benefits a company can expect by being linked to an award. At the end of the day, everyone loves a winner!
I’ve always found that there are a few key elements to writing a winning award submission and have listed them here so anyone thinking to hire a writer for award submissions or writing it themselves has some clear guidelines on what to expect.
Hiring an award submission writer to put together your application is a decision most businesses should consider. Awards submissions are often difficult and time consuming, especially if you’ve never been exposed to the quality judges expect.
Typically, a writer will charge by the hour, anything from $80 – $250 depending on the experience of the writer. If you’re concerned about how much time it will take and being slugged with a bill in the thousands after your entry has been written, you can always ask your writer to put together a proposal for you which will give you an estimate on how many hours they think the entry will take.
A good award submission writer will make sure your entry is clear, concise, succinct and has a very clear message that is consistently conveyed throughout the submission. We find the following process helpful in writing submissions for clients and have always received good feedback when we’ve followed this method.
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WELCOME TO HYBRID PR
Welcome to the first blog post for Hybrid PR, Australia’s newest digital PR agency. After months of planning and organising, we’re so excited to finally be here and to have our website and blog, up and running.
As hybrid communicators we focus on bringing our clients a great mixture of traditional public relations strategies and tactics in the new media or online environment. A hybrid communicator is able to work across both traditional and new media platforms to engage audiences who are connected in a new way.
Over the coming months, we will focus on exploring new and exciting areas both in Public Relations in the social media sphere as well as what it takes to make great content for websites which is engaging and helps our readers connect with and build relationships with their audience.
Being new to the landscape we are focussed on helping people and small businesses get the best out of their social media efforts.
Being passionate about PR in Australia and across the globe means we excited about the possibilities of where the social media platform will take this profession. We want to explore a range of subjects through this blog and talk to others who share our passion.
We welcome your suggestions about topics to explore and look forward to getting to know you better.
Melanie
Hybrid PR