Our blog has become a place for us to share information about the technical side of what we do and a learning tool to allow readers to do it themselves. By nature, a blog should also give its readers insight into a company so we are going to switch it up a bit this week and….talk about ourselves and the direction Hybrid PR is taking in 2013.
2012 was the year Hybrid PR gathered momentum and multiplied. We put some really great work out there last year – most of which was focused around creating digital content for the web. Traditional PR still played a major role in our 2012 performance but the stand out actor was the digital work we did.
While content kept us busy, digital strategy was where we kept turning to for direction. We put together social media risk assessments and discussed with peers the new risks in the digital landscape. We developed social media policies, we wrote content strategies and put together editorial calendars. We worked with clients to come up with ideas on how to share their content visually through video and images and most importantly – we learned a lot of new things!
We networked at amazing IABC Victoria events, we attended to the World PR forum and we shared our thoughts at the Mashable 2012 unconference. We welcomed Serena and Stacey to the team and then we wound up the year with a flurry of PR activity around Christmas and closed our doors and relaxed until the new year.
To start off 2013, I travelled to the beautiful Lockyer Valley to visit some farming clients and do some planning for the new year. When I returned to Melbourne, the heavens opened up in Queensland and the second major flooding event in two years took place. Our hearts go out to the people and farmers in Queensland who have been affected by the flooding once again. Stay strong and continue on. I recently came across an amazing Facebook page and blog - Help Queensland Farmers which aims to support farmers by encouraging Australians to buy more fresh produce. It’s a simple way to support our farmers during this difficult time.
Community will take the lead role in Hybrid PR this year we focus on listening to, participating in and building communities that matter to our clients. Expect to see more content about:
Whether you are a student searching for your first public relations job, a seasoned Publicist or Public Affairs professional deeply involved in the “it profession”, you’re probably guilty of using some or all of the following words which we think are the most heavily used in PR Industry today.
While the top 100 are not necessarily made up of “annoying buzzwords”, a lot of them will be to some readers and with “innovation”, “thinking outside the box” and “sustainability” topping the #badbuzzword list, we’d love to hear what words you think are insufferable so we can begin coining new ones.
We’ve been researching Australian websites lately and looking at who is using search engine optimised (SEO) words and tricks to rank their site higher in Google and other popular web search engines. What we’ve noticed is that it’s the smaller businesses struggling with SEO content possibly due to a lack of knowledge and limited resources. On the other hand, the bigger companies are thriving with SEO content, probably because they know how to use social media. With small businesses providing the lion’s share of employment opportunities in Australia, they could certainly use the benefits and recognition better search engine results bring.
While hiring a content writer might not be in your budget, we think the benefits far out way the cost and believe your marketing budget should definitely allow for an online strategy.
In previous posts, we’ve covered a range of website related topics about the importance of great homepage content, how to create amazing web content, how to grow your online readership and asked, what is content strategy? To make your website better for search engines, we’ve come up with 5 ways which will help you ‘do-it-yourself’.