Why does your favourite web writer and copy writer take it so seriously? What businesses are hiring writers to define their online strategy?
For businesses to make their mark in the digital revolution and outshine their competitors, website content which has been optimised to deliver better search engine results is becoming increasingly important.
The days of a visually appealing website with flash intro pages are fast becoming numbered. In its place are home pages no bigger than a finger roll on the mouse, littered with keywords and links to capture the attention of search engine robots in hopes of directing web traffic their way.
With technology evolving so quickly and businesses looking for better ways to engage with communities and provide a greater user experience on the web, content begins to work its way into online strategies.
What is content strategy?
Content strategy is the process of planning, developing, implementing and measuring editorial copy or website content.
While it’s not a new concept, it has been undergoing a resurrection of sorts thanks to the digital revolution and businesses small and large are beginning to see the value in having a clearly defined strategy for online content.
How can content strategy help me?
Depending on what your online goals are, whether that is to sell goods, promote a service or simply raise your community profile, a well executed content strategy will increase your website ranking on search engines and help build incoming links which increase your website’s overall online authority.
Content strategy doesn’t have to be complicated; in fact the simpler your strategy, the better.
What are some things I can do to increase website page ranking? read more
Industry awards are great – winning an award is even better. Improving your status and confirming that your business is a relevant player in its field are some of the benefits a company can expect by being linked to an award. At the end of the day, everyone loves a winner!
I’ve always found that there are a few key elements to writing a winning award submission and have listed them here so anyone thinking to hire a writer for award submissions or writing it themselves has some clear guidelines on what to expect.
Hiring an award submission writer to put together your application is a decision most businesses should consider. Awards submissions are often difficult and time consuming, especially if you’ve never been exposed to the quality judges expect.
Typically, a writer will charge by the hour, anything from $80 – $250 depending on the experience of the writer. If you’re concerned about how much time it will take and being slugged with a bill in the thousands after your entry has been written, you can always ask your writer to put together a proposal for you which will give you an estimate on how many hours they think the entry will take.
A good award submission writer will make sure your entry is clear, concise, succinct and has a very clear message that is consistently conveyed throughout the submission. We find the following process helpful in writing submissions for clients and have always received good feedback when we’ve followed this method.
Social media has levelled the playing field between small and large businesses. It’s a platform where small businesses can kick major goals against the corporations and win a slice of the pie.
A regular blog or newsletter is a great way to open the lines of communication between your business and its customers. If you don’t have the time or the inclination, then outsourcing to a professional writer is a great avenue. Typically, this type of work is seen as an expense but we want you to start thinking of it as an investment.
But social media is moving and it’s moving damn fast. For most businesses, it’s a matter of hold on tight or risk missing out on the myriad of opportunities the medium offers. For those who don’t have the time to investigate the ins and outs of search engine optimisation and how your site content affects this, the appeal of outsourcing this work is huge. But where do you start?
Producing quality content for your website is beneficial on many levels. If you are regularly posting blogs on your website and sharing through social media channels, chances are your position on the web will improve. Customer loyalty can also be established and SEO results will receive a major boost.
Cross advertising in traditional media such as newspapers as well as publishing content on your website will guarantee your customers (who might be investigating several options) see a credible business who is engaging with their audience and furthering their industry by providing up to date and engaging information.
How much will it cost?
To make your website a search engine winner, the key is to produce great website content. The trouble for some is that coming up with interesting and thought provoking content week after week can be a challenge, especially if you are time poor and writing is not a strong point.
Aside from hiring a Ghost Writer to write articles for you, we’ve come up with five simple tips to help you consistently create amazing web content for your blog which is thought provoking and will interest your readers.
Make it personable
Inserting a good dose of your personality into your blog posts is a great way to connect with your readers. Writing in your own voice is a pretty good way to reach out to your customers and begin a dialogue. Recently, a client told me that one of their readers had introduced themselves to him at a work convention and commented that they felt like they already knew him thanks to his blog.
KISS – Keep It Simple and Shareable
At Hybrid PR we strive to keep our communication material within the KISS method – Keep It Simple and Shareable. If you stick to this method and produce content that is simple and well structured, your readers will quickly become engaged and appreciative of what you have to say. Leave the jargon and rhetoric for networking events or your weekly staff meeting.